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Indian Influencers In Cannes 2025-
The Cannes Film Festival has always been a place for big celebrities, top filmmakers, and international stars.
However, things are starting to look a little different in 2025, particularly in regard to Indian influencers appearing on the red carpet. Indian influencers are increasingly attending Cannes.
More and more Indian influencers are going to Cannes, but not necessarily because they are popular or have a good fan base. Instead, brands are the ones sending them.
Not About Followers Anymore-
In the past, being invited to Cannes meant you had real star power or a strong influence. Now, many Indian influencers with average engagement or not-so-big followings are making their way to the festival.
How? Through brand deals
Big beauty, fashion, and lifestyle brands are buying tickets and sending influencers just to promote their products.
These influencers might not be famous to the public, but they become part of the Cannes buzz thanks to sponsored posts, PR teams, and high-end outfits.
Why Are Brands Doing This?
For brands, Cannes is a global stage. Even if an influencer doesn’t have a huge audience, just having someone wear their clothes or makeup on the red carpet gets them attention. It’s all about creating good content and being seen in the right place.
Many brands now prefer working with smaller influencers who are more affordable but still give them visibility.
So, even if someone isn’t that well-known, they can still go to Cannes if they have the right brand backing.
Making It Look Bigger Than It Is-
What’s surprising is that many of these influencers come back from Cannes and present it like they achieved something major.
Most of their captions are like “ dream come true” or “I made it to Cannes,” making it seem like they were officially invited by the festival or recognized for their work.
But reality is different; most of them are attending as part of paid marketing campaigns and because of some connections .
There’s nothing wrong with that—but it creates a false image for followers, especially younger creators who think Cannes is only for those who’ve “made it big.”
The truth is, Cannes 2025 is no longer just about fame or talent—it’s also about who’s funding your trip. And a lot of what we see online is carefully packaged to look more glamorous and exclusive than it really is.
Conclusion—
Indian influencers are showing up at Cannes in bigger numbers than ever, but it’s not always because of fame. It’s because brands are buying their way in.
And once they’re there, many influencers act like it’s a big personal milestone—when really, it’s a well-paid PR move.