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Hailey Bieber’s $1 Billion Deal
Hailey Bieber, who is famous globally as a model, influencer, and wife of singer Justin Bieber, has made her big play in the beauty world.
She just sold her skincare company, Rhode, for $1 billion — and it’s dominating headlines everywhere.
Hailey first gained fame for her sense of style and her life in the spotlight, particularly after she got married to Justin Bieber in 2018.
But then in 2022, Hailey took on a new persona: businesswoman. That’s when she introduced Rhode, her own skincare brand.
RISE OF RHODE
Rhode is started by Hailey Bieber because she wanted to make skincare that is simple and good for the skin. It began with just a few products like face cream, lip balm, and blush. All the ingredients were soft, safe, and kind to the skin. People liked it a lot! Many young people and beauty lovers on social media started using it.
Rhode made more than $200 million in sales within one year. The success of the brand attracted the attention of large beauty businesses.
The $1 Billion Deal
In May 2025, Hailey revealed that she had sold Rhode to the trendy makeup brand e.l.f. Beauty. The full deal was worth $1 billion—$800 million in cash and stock, and a further $200 million that will be paid out if Rhode continues to grow.
It is one of the largest beauty deals in recent history, and it officially makes Hailey a billionaire.
Hailey’s New Role
Although Hailey did sell Rhode, she’s still going to be an integral part of the brand. She will now serve as Chief Creative Officer and Head of Innovation.
This means she’ll continue to assist in creating new products, steer the brand’s aesthetic and appearance, and be the face of Rhode to the public.
She’ll also be a strategic advisor to Rhode and e.l.f. Beauty, assisting in shaping the future of the brand.
A New Chapter for Hailey Bieber
Hailey started her career as a model, but she also wanted to do something more for her future. So, she decided to start her own business.
Like many celebrities today, she used her fame in a smart way. With Rhode, she built a brand that people trust and truly love — and now it’s worth one billion dollars!